How to let Google know you and boost website traffic

Submit your URLs + Sitemap

In the very first, to let Google know your website, you need to submit your URLs to Google. To help Google’s web crawler crawl your website efficiently, you need to submit all of your pages to the Google index. Create an XML sitemap and submit it to Google in your Webmaster Tools account. Sitemaps act as maps for the search bots, leading Google to your website’s inner pages.

Good headlines <h1> tag

Headlines are the first thing readers see and tell Google which words to focus on. A good headline quickly grab reader’s attention and dramatically increase your views when shared on a social network. Hence, it helps to boost website traffic.

Here we can make full use of <h1> to <h6> tags to wrap highly relevant keyword or key phrased on the content and not too spammy. Don’t panic if you just don’t like huge font size. You can simply change the size of an h1 header like this:

<h1><font size="1">This is my small header.</font></h1>

Long-tail Key Phrases.

People tend to search in phrases instead of a single word. Imagine you are trying to search for an online Korea fashion shop. Will you search for “shop” or “fashion”?

Here, you can use Google Suggestions to form the long-tail keyword. Just entering a keyword into Google search box, if it shows up in a Google Suggestion, you know that it’s a key phrase that people are searching for. Do remember to use the key phrases in the same way and same order throughout the web content.

Google+ Profile

Create a Google+ profile and add a link to your site in the About section. Add posts to Google+ containing links to your site. Since Google+ is a Google product the Google bot will pay attention to these links. You will also benefit from building other popular social media profiles for your website.

Fresh Content

Google spiders will re-index your site on a regular basis. Bigger sites are indexed several times per day. While smaller sites might only be indexed every few weeks. When Google spots new content, you can get a significant bump in the search engine rankings.

You should add quality content to your site frequently. A fresh content attracts the bots and helps to boost website traffic. Even if your site has only been indexed once, with the addition of more and more valuable content you urge the Google bot to index your site repeatedly. This valuable content is not limited to the visible content on the page but also the Metadata and other important SEO components on the website.

Do remember the browser compatibility, your website is meant to serve the visitor. They shouldn’t be required to switch or install any plugin to support your website. Read 4 solutions to browse HTML5 & CSS3 website with legacy IE on how to overcome legacy IE issues.

Get Social

Just produce a good practice SEO website doesn’t help you gain visitors. You have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches.

Mobile-Friendly

Nowadays, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

You may test your website to see does it pass the Google Mobile-Friendly Test.

Loading Speed

Google has confirmed that site speed as one of the criteria in their search ranking algorithm Improving on your site’s loading speed not only improves visitor satisfaction but also help to boost website traffic.

Here, make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better. You may also think about Caching and Compression.